More media outlets adding events built around news topics & branded issues to their audience engagement tools | NYT

Media event

Financially struggling media companies are racing to add conferences, festivals and other live events to their business strategy, convinced they can provide a reliable revenue stream and expand the reach of their brands. The number of organizations staging live events has surged in recent years, say publishers and their business partners, and concerns over conflict of interest, though still a delicate issue at some media companies, are largely bygone relics at others.

Read the full piece at NYTimes.com

Advertisements