Write useful, informative headlines (SEO/SMO be damned) or aggregators can now take control away, as is Techmeme example

What (Techmeme founder Gabe Rivera) does say is that many of the headlines that publishers put on their content don’t suit the site’s purpose, which is to communicate as much useful information as possible, as quickly and efficiently as possible — and so he and his team of editors are going to rewrite them in order to fix that problem.

Read the full piece at paidContent

Personally, I’ll be happy not to see so many pieces that are tease-headlined “Why (fill in the blank) matters” and basically saying nothing.