HootSuite University moving into J-schools |10,000 Words ::pushing social media expertise more than just its product::

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Launched in 2011, HootSuite University has already partnered with over 350 journalism programs, including NYU, Syracuse, and Columbia. The program is more than just product training, though that’s included. There’s also a tailored curriculum for journalism and communications professors, which covers topics from the easy stuff like maintaining a social media presence and best practices to story tracking and analytics. Lesson objectives cover a variety of topics from “How to Live Tweet an Event With Integrity” and “Compare Social Media Analytics with Site Traffic Using Google Analytics.

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