Case study on Quartz’s e-mail-centric news coverage | MailChimp ::capitalizing on the original social media::

Quartz news app

For a publication striving to “embody the era in which it is being created,” email was the obvious choice for Quartz. “Email is kind of the original social media, right?” says Senior Editor Zach Seward. “It’s how people share the most important things with their most important contacts. We also figured that as people spend more and more of their time on phones, email would become only more important. And it’s a good way to stay in touch with our most loyal readers at a time when people are consuming a wider array of sources and are less likely to visit homepages.”

Read the full piece at MailChimp

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