Responsive Design Doesn’t Replace Native Apps | Adweek ::better UX cited but real reason is app buy counts as subscriptions::

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“Responsive design has a lot of buzz right now, but it’s not a blanket solution that can be applied everywhere,” emailed Chris Johanesen, BuzzFeed’s vp of product. “While it would be nice, in theory, to have one solution that worked everywhere, if you want to ensure everyone has the best experience possible, you need to optimize for many devices and use cases.”

Read the full piece at Adweek

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