Today’s young adults have grown up with the Internet, computers, and mobile devices. Their behaviour has been shaped by the tools and toys they have been surrounded by.
Their expectations are completely different than those of their boomer counterparts. Boomers know the routine and the news cycle; they have their habits and media platforms. Young adults are in spin mode; they have a number of preferred channels, but much of their consumption happens by snacking and serendipity.
Read the full piece at INMA