What if the ‘mass media’ era was just an accident of history? | paidContent ::Gutenberg Parenthesis revisted::

As (Nieman Journalism Lab’s Lee) Humphreys describes it, her research shows that if you look at human communication over a longer period than just the past generation or two, it becomes obvious that one-way, broadcast-style “mass media” isn’t the norm at all — instead, the norm is interpersonal or multi-directional communication that shares a lot more with social media such as blogs, Twitter and Facebook. Rather than creating a new communication style, we are actually returning to one.

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