Digital and the the desire for longform journalism | David Campbell ::bullet points from multimedia report::

  • Over the last two decades – and consistent throughout that period – American data shows people enjoy reading (51% say they enjoyed it a lot), and there has been no decrease in the number reading a book on a typical day (c. 30%). Now, though, the proportion (currently 20%) reading those books via electronic devices is growing
  • In Europe and the US there is a strong appetite for news, with 75% or more of people accessing news daily
  • International news is a topic of interest for 44%+ in Europe and the US
  • At least two-thirds of the 16-24 age group in Europe and the US are interested in news, so the future is not so bleak as sometimes feared.

Read the full piece from David Campbell

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