Using the technique of ‘slow live-blogging’ to drive engagement rather than just visits | paidContent

There’s been a bit of a backlash brewing in media circles lately: a growing movement against the idea that online journalism has to consist solely of hundreds of tiny news briefs or slideshows, and in favor of the idea that “longform” writing can also thrive online. Along those lines, the technology site Fast Company provided some interesting data recently about its experience with writing longer pieces — but I think the conclusions it arrived at aren’t about length as much as they are about engagement….

In his post, entitled “This Is What Happens When Publishers Invest In Long Stories,” FastCo Labs editor Chris Dannen talked about how the site decided to experiment with what he calls “slow live-blogging” — that is, a series of stories that would take shape over time, beginning with a short stub article consisting mostly of a topic paragraph or summary of an issue, and then get added to as new developments arose. Dannen explained that this was a way of blending news with a more feature-like approach.

Read the full piece at paidContent

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