Why Was Planet Money’s Kickstarter Campaign So Successful? |10,000 Words ::the power of audio & T-shirts::

Project Money

(Planet Money contributing editor Alex) Blumberg believes that audio has an advantage over print when it comes to these projects. “I think when people hear your voice, they form a connection to you that they don’t necessarily form when they’re reading a story,” he said. “Listening to something on your smartphone is more intimate than reading it… We’re excited about this project and that excitement is infectious and people want to be part of it.”

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