Every page is your homepage — Reuters builds a modern river of news | Nieman Journalism Lab ::it’s simplicity that people seek::

Reuters unveiled a preview site for the future look and design of Reuters.com; it had given a sneak peek earlier. It’s a river-of-news type of approach that mirrors the flow of data on one of Reuters terminals, but has also become increasingly popular in the era of social media. Go to an article page and you find that you’re actually placed in the middle of a larger stream of content — scroll up or down and you’ll find your story’s text actually lives in a bifurcated version of the Reuters front page. If every page is your homepage, why not treat them all like one?

Read the full piece at Nieman Journalism Lab

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