Newscasts’ increasing use of the latest viral video undermines their credibility and value, notes PaidContent


When news shows rely on “viral” videos for their programming, without bothering to even try and verify whether they are real or not, all they do is push their viewers towards the original source of that content…

If all a media outlet is doing is sharing the latest video from Reddit or a tweet from a celebrity, how is that adding anything meaningful to what viewers can get elsewhere? It isn’t. And if traditional media continue to imitate their online competitors like BuzzFeed or Reddit without adding anything of value, then they will likely find that audiences are happy to go to the original source of that content rather than relying on the TV news to find it for them.

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