Dutch publisher’s mobile app with subscriptions to individual writers | paidContent ::personal branding::


New Press publisher and CEO Jan-Jaap Heij

As we see it, people are now starting to follow journalists as brands and not the media they work for. A lot of journalists have way more followers on Twitter and Facebook than the brands (of) the media company that publishes them, and I think it’s because people want to hear individual voices, not institutional voices. Media brands are losing power and personal brands are becoming more important.

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