Tailor-made and looking the part: is this the future of journalism? | Independent ::more corporate media::

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Jeremy Langmead, the former editor of Wallpaper* and Esquire, is central to this operation and the journey he has travelled is indicative of wider changes in the future funding of media and what exactly constitutes “journalism”.

For a little over two years, Langmead has been editor-in-chief of Mr Porter, the men’s fashion division of Net-a-Porter. It now produces a weekly online magazine, The Journal, in addition to a 40-page print edition called The Mr Porter Post (soon to grow to 80 pages), an electronic missive that goes out three times a week, an annual paperback and an iPad app called The Tux (featuring an interactive guide to knotting a bow tie).

The project has been deemed so successful by Net-a-Porter founder Natalie Massenet that she has hired Lucy Yeomans, the former editor of Harper’s Bazaar, to create an editorial offering for the more important women’s side of the business.

Read the full piece at independent.co.uk

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