In fact, Cisco journalists aren’t even allowed to mention competitors in their articles. This was something that Snell was concerned with at first, having come from a journalism background. She couldn’t understand how the writers would be honest if they did not mention all the facts in their stories. But it has been working out. Sometimes, a writer will pitch a story and PR will allow it but will set parameters, asking the writer to leave certain things out. The writer has the right not to do the story if they don’t feel comfortable. PR does not edit the stories.
Read the full piece at digiday.com