Connection between storytelling form and engagement on tablets | Poynter ::you’ve got 78 seconds::

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There was an average point at which people were likely to either commit, or to stop reading a story. Calling it the “bail out point,” (78.3 seconds of reading), researchers suggest this might be a good benchmark for establishing a “gold coin” to keep people reading—like a link, a question, a simple pullout quote or an informative visual element that keeps the reader engaged about halfway through a long story.

Read the full piece at about.poynter.org

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