Smartphone news readers driven by psychological rewards | Poynter ::understanding audiencethink critical

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People who use smartphones to get local or national news tend to prefer emotionally rewarding content like sports and videos over negative content like disasters and crime, according to new research.

A study by the Reynolds Journalism Institute and HCD Research compared people’s media use patterns to their fundamental psychological motivations (seeking rewards vs. avoiding threats).

Read the full piece at poynter.org

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