The magic number for stations posting on Facebook ranges between 5 and 12 daily posts, according to a social media survey from Frank N. Magid Associates and the University of Missouri-Columbia School of Journalism. Fewer than that, and the station is not successfully connecting with users on the pivotal social media platform. Too much more than that, and they’re just being a bad Friend…
Best social media practices among the stations in the survey include frequently sharing hard news and weather, and asking users questions to stoke interactivity. Worst practices included downplaying weather news, posting too infrequently or frequently and sharing feature content.
Read the full piece at broadcastingcable.com