FT expects half audience to be via mobile by 2015 | Journalism.co.uk ::print for "reflective summary"::

Rob Grimshaw, managing director of FT.com, said he expects the publisher’s mobile readership to grow from where it now stands at a quarter to half of the total digital audience. Around 30 per cent of FT.com subscribers currently access digital content via mobile phones, tablets and other devices.

Grimshaw said the FT’s digital content could soon be different from the publication’s print offering, suggesting that the newspaper would be a more “reflective summary”.

“We’re going to have to start tweaking,” he said in a presentation titled ‘Beyond the Desktop‘, saying that the the front page of the tablet app may carry different stories than the front page of the mobile app and the print publication. “We need to give editorial the tools to do that,” he added.

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