Predict readership by ownership of smartphone, tablet and e-reader ::key conclusion of #HacktheNewsroom::

If you take the time spent reading everything, from books to electronics, by smartphone users, and we give them an index of 100:

  • People having a tablet are spending 25 percent more time reading.
  • People with e-readers are spending twice as much time reading.
  • And people with all these devices have an index of 232.

That makes device ownership one of the best ways to target readership.

Read the full piece at #HacktheNewsroom

This according to Eric Hazan, a partner at consultancy McKinsey & Company, speaking to the 2012 NEWS! World Summit in Paris. This video clip is courtesy of the European Journalism Center, which LiveStreamed the summit produced by the Global Editors Network.