Why the World’s Most Perfect News Tweet Is Kind of Boring | The Atlantic ::study predicts spreadability::

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The algorithm comes courtesy of a fascinating paper [pdf] from UCLA and Hewlett-Packard’s HP Labs. The researchers Roja Bandari, Sitram Asur, and Bernardo Huberman teamed up to try to predict the popularity — which is to say, the spreadability — of news articles in the social space…

As the graph makes clear, the category of news involved in the article certainly made a difference to a tweeted story’s popularity…

Furthermore, emotional language doesn’t seem to matter when it comes to predictable sharing.

What’s remarkable about the HP paper and its algorithm is how back-to-the-future their results actually are. Online, the researchers are saying, the power of the brand is exactly what it has been since brands first emerged in the Middle Ages: It’s a vector of trust. And it’s a direct proxy for the ongoing transactional realities of the in-person human relationship.

Read the full piece at theatlantic.com

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