A joint survey by Studentawards Inc. and Marketing magazine shows that students between the ages of 18 and 24 are keen magazine readers and believe magazines will continue to exist in print form. (The news wasn’t so good for print newspapers.)
Study results, published in the June 4 issue of Marketing, showed that 48% of students read print magazines for less than an hour each week, 26% spend one to five hours per week reading magazines, and 1% spend more than six hours per week. Twenty-five percent do not spend any time reading magazines.
The study surveyed 1,078 students, with a 55%-45% female-male split, in either high school (31%) or university (69%).
Read the full piece at mastheadonline.com