Read It Later (the company name stays the same) has 4.5 million users and says YouTube is its apps’ most popular source of content (YouTube is also the company’s most-saved domain across platforms). Forty percent of items saved aren’t articles but content like videos, images, things to buy, travel tips and recipes. Fifty percent of items saved through the app are viewed on mobile screens, up from 34 percent in January. And 33 percent of saved items come from third-party apps like Twitter, Zite, Flipboard and Pulse.
Read the full piece at paidcontent.org