NatGeo Today Dazzles on iPad By Not Being a Magazine | MinOnline ::starting to differentiate sites & apps::


The art of this app is that it doesn’t overwhelm you like the site with a torrent of content. It is highly curated each day to give the user a taste. And this seems to us a novel and thoughtful way to come at the tablet.Understanding that the evening tablet user is in lean-back/lean in mode, the brand gives her a glimpse of the NG brand’s offerings that doesn’t require serious investment but can reward the ambitious content digger. The site lets you track back over previous days of NG content from the app, parse the full catalog by four categories: videos, articles, galleries, featured photos. Or you can view the back catalog by a calendar interface.

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