If we look at engagement through the lens of game design, something we’re firm believers in here at Citizenside, the “send in pictures of snow” prompt is like level 1 in a video game. You don’t just get thrown straight into level 10 without getting the hang of things. Good games walk you through how you can interact as you play. (You see this approach with many mobile apps these days too, like in Pulse) In order to build that active and loyal community, it’s essential to attract new members with an easy way to begin. Missions like sending in pictures of snow are a way to motivate members to engage, and creating missions regularly helps reduce churn.
Read the full piece at huffingtonpost.co.uk