Philly’s Inky To Roll Out Augmented Reality | NetNewsCheck ::point mobile camera at paper, get more news::

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“Augmented reality was not the first idea we had when thinking of ways to engage with our readers, but once we saw the Aurasma technology, everything changed,” Jerry Steinbrink, the Inquirer’s chief brand officer, said in a statement. “Aurasma gives us the capability to deliver interactive content through a customized app without investing heavily in technology, programming or production. We’re thrilled to be the first newspaper to venture into the augmented reality territory.”

Read the full piece at netnewscheck.com

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