Even Old Media Institutions Are Acting Like New Media | The Atlantic ::after a while ‘new’ media isn’t new::


The loyalty of baby boomers to print publications tends to be deeply rooted, and it is this older generation that still watches or listens to broadcast programming when it is scheduled rather than viewing it on demand. But these days, even the stalwarts of traditional media make themselves available on call, on screens of all sizes, and in evolving ecosystems of free and paid versions. What were once simply great newspapers, magazines, television, and radio are now websites with all the trappings, and that’s where the audiences seem to be headed in droves.

Read the full piece at theatlantic.com