Apps Look To Flip Monetization Switch In ’12 | ::trying to go beyond the 99¢::


The app genie is out of the bottle. Local news organizations have moved past the stage of merely having an app and are moving on to the tricky challenge of monetizing those apps, and to do that, they will have to build on the momentum of local mobile search, unlock the power of geolocation and push for better app metrics.

Read the full piece at