Adweek | Apps Go High Tech for Fashion Week ::runway show tech possible storyteling enhancement::


Another high-tech offering making its debut this year is Made Fashion Week, an app developed to be used at Made’s fashion show (either in person or via Livestream). Using technology developed by Sonic Notify, the app synchs with inaudible sound waves played during the show and automatically displays information about each look as models parade down the runway. Users can then share professional photos of the clothing via Twitter or email or save them for future reference.

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