Knight Center | Canadian newspaper uses crowdsourcing to register readers as sources ::interactivity plus::


In an effort to “find the right people to offer insight, perspectives and ideas on the issues of the day,” Canada’s Calgary Herald has introduced a new initiative allowing potential sources to register with the newspaper, the Herald reported. Known as “Be a Source,” the system encourages anyone with “an area of expertise,” whether “politics, health care or playing the kazoo,” to sign up as a source to be contacted by journalists.

Poynter referred to it as “metacrowdsourcing,” or “applying crowdsourcing to sourcing itself rather than an individual reporting project.”

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