paidContent | Research: Professionals With iPads Are Deserting Printed Media ::great worldwide report::


Stark new research statistics suggest digital replacement of analogue content is now very high amongst tablet owners.

  • Newspapers: Seventy two percent of worldwide professionals polled by IDG Connect say they are buying fewer since owning an iPad.
  • Books: 70 percent are buying fewer.
  • DVDs: 49 percent are buying fewer.

Asia and the Middle East lead the way with, respectively, 90 percent and 80 percent of respondents saying they now purchase fewer printed papers.

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Download the report from IDG Connect