paidContent | Research: Professionals With iPads Are Deserting Printed Media ::great worldwide report::

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Stark new research statistics suggest digital replacement of analogue content is now very high amongst tablet owners.

  • Newspapers: Seventy two percent of worldwide professionals polled by IDG Connect say they are buying fewer since owning an iPad.
  • Books: 70 percent are buying fewer.
  • DVDs: 49 percent are buying fewer.

Asia and the Middle East lead the way with, respectively, 90 percent and 80 percent of respondents saying they now purchase fewer printed papers.

Read the full piece at paidcontent.org
Download the report from IDG Connect

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