TheMediaBriefing | Are digital publishing standards as high as they are in print? ::too little proofing::

Imagine this scenario. Your newspaper or magazine print edition hits the newsstands and letter boxes one morning and there are no page numbers. The pages don’t turn properly, the pictures are gone and many editions were sent to the wrong house. Can you imagine the reaction of the editor and/or publisher that morning?

Well, then ask yourself why not just hundreds but thousands of apps are sent for app store approval with just that sort of error in place. US firm McPheters & Co found (via AdAge) that 45 percent of the 5,000 newspaper and magazine apps it monitors had significant errors in the summer of 2010; that number has fallen “but not quickly enough”.

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