MediaPost | Print Goes Mobile ::study shows jump in 2011 in publications with mobile-access content::

Content on Mobile Devices (% of Publications)

Publication

2011

2010

2009

Magazines

83%

57%

42%

Business publications

79

58

48

Newspapers

88

88

56

Source: ABC 2011 Mobile Survey, November 2011

According to a survey published by the Audit Bureau of Circulations. 85% of the magazines and newspapers in the U.S. and Canada currently offer mobile content for e-readers, smartphones or tablets. Just 76% of magazines and newspapers offered mobile content last year.  “Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings,” found that 88% of newspapers, 83% of consumer magazines and 79% of business publications offered mobile content.

Read the full piece at mediapost.com

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