Most editors using Twitter should try to be more conversational. They use Twitter primarily to post headlines and links to their staff’s stories. Posting links is a valid use of Twitter, but if that’s all you’re doing, especially if you’re just posting headlines with the links, you’re just getting started:
- Comment on the links you tweet.
- Retweet and reply to people in the community.
- Tweet links to some community blogs.
- Tweet about people in the community.
- Tweet links to interesting content from other sources.
- Praise your staff.
- Tweet as you live in your community.
- Tweet about professional involvement.
- Join a journalism live chat.
- Tell the community what your staff is working on.
- Tell what’s going on in the newsroom.
- Promote your organization.
- Post newsroom jobs.
- Address questions about your coverage.
- Converse with colleagues.
- Follow more people.
- Say thank you.
- Opinion may be OK.
- Show your sense of humor.
- Show your personality.
- Sometimes the headline is a good tweet.
Read the full piece at stevebuttry.wordpress.com