I urge (and predict!) that publishers stick to these principles after the “we need to have an iPhone/iPad/Android/WebOS/Win7/etc. app” hype passes:
- Use limited dev resources to build a single, great mobile Web version of their website.
- Submit a bookmark version to all the app stores of an app that launches the Web browser with their mobile Web site.
- Use services specific to mobile, which provide readers a superior browsing experience, tailored for the mobile Web.
- Alter monetization strategies for the mobile environment, opting for revenue generators that are perfected for mobile consumption.
Read the full piece at gigaom.com