eMediaVitals | Tablet advertising: Which metrics matter? ::unique visitors X time spent = scale of audience::


Tablet metrics might actually take more lessons from TV than print. ESPN factors unique visitors multiplied by time spent in order to measure engagement on digital platforms ― not unlike how you’d measure TV viewership. “We’re focused on the scale of the audience and the amount of time they spend,” said John Kosner, senior vice president and general manager, ESPN digital and print media, speaking at the conference.

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