NEWS3.0 | comScore – computer, mobile, tablet, what drives traffic to newspaper sites? ::+90% still PC::

Newspaper Site Category Traffic by Geography and Device Type

May 2011

Multi-Country Report for Selected Countries

Source: comScore Device Essentials

Computer

Mobile

Tablet

Other

Non-Computer
Traffic
Newspaper
Category Index*

UK

90.2%

7.4%

1.9%

0.5%

184

Singapore

91.2%

5.8%

2.8%

0.2%

149

Japan

93.0%

5.2%

1.4%

0.3%

151

U.S.

93.3%

4.6%

1.8%

0.3%

108

Australia

94.6%

3.4%

1.9%

0.2%

126

Chile

95.4%

3.9%

0.4%

0.3%

226

Canada

95.5%

2.2%

1.9%

0.4%

131

Spain

96.3%

2.4%

1.2%

0.1%

163

India

96.9%

2.9%

0.2%

0.0%

94

France

97.7%

1.1%

1.1%

0.1%

159

Brazil

98.1%

1.0%

0.8%

0.1%

316

Germany

98.1%

1.1%

0.7%

0.1%

117

Argentina

98.6%

1.0%

0.3%

0.1%

124

*Non-Computer Device Traffic Newspaper Category Index = Share of Non-PC Traffic for Newspaper Category / Share of Non-PC Traffic for Total Internet x 100. Index of 100 indicates average representation.

Read the full piece at nextlevelofnews.com

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