“It is interesting how incredibly sticky the liveblog audience is, particularly for true liveblogs that are updated minute by minute,” Mark Walker from ScribbleLive told Journalism.co.uk.
What is appealing to advertisers, Walker explained, is that “there is a significant audience that just stays on the page for half an hour or more”.
ScribbleLive’s revenue suggestions:
• Rotating ads
• Sponsored events
• Live advertorial
• Embedded liveblogs within ads