Adweek | Marie Claire’s Anti-Apple Maneuver ::tablet users use browser more than apps::


…As much as Steve Jobs might have wanted the iPad to be primarily about apps, it turns out consumers had other ideas. A survey by Forrester Research of tablet users in the first quarter of 2011 showed that while 45 percent spend the same amount of time using the browser and apps, 39 percent spend more time using the browser. “A lot of companies that have done early apps have been surprised that half the traffic or more in many cases is going to the browser,” Outsell analyst Ken Doctor said.

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