Guardian | Beyond the days of ink – look at the changing audience for newspapers ::with social factored in::

Media_httpstaticguimc_ipzqd

Note, for example, the Daily Mail’s enormous reach in print and online compared to a relatively small social media (Facebook and Twitter) following. The Guardian, by contrast, has almost as many social media fans and followers as it has daily visitors to its website. Its reach is, arguably, more penetrating.

Read the full piece at guardian.co.uk

Advertisements