AdWeek | Social Traffic Worth Less to Publishers Than Search ::study says searchers more engaged::


According to a new analysis conducted by Outbrain, a company which provides widgets to publishers designed to keep readers on their sites longer, two-thirds of traffic to sites still comes from either users directly visiting a content site or jumping from page to page within that site. Among the 33 percent of traffic that comes from outside sources, search accounts for 41 percent, versus 11 percent for social media—though that number is on the rise.

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