Gigaom | Memo to Newspapers: Incremental Change is Not Helping ::"a slow-motion train wreck"::

Media_httpgigaom2file_ekaaf

Making the transition from being traditional print publishers to digital-first media outlets hasn’t been easy for newspapers — in fact, many have stubbornly resisted, and tried to dip their toes into digital waters gradually without investing any substantial effort or resources. As media analyst Frederic Filloux pointed out in a post yesterday at The Monday Note, this strategy (or lack of a strategy) is turning out to be a slow-motion train wreck. As author Clayton Christensen described in The Innovator’s Dilemma, it is almost impossible to cope with market disruption by making incremental changes, and newspapers are a perfect example.

Read the full piece at gigaom.com

Advertisements