There are at least a few arguments that support building a quality fan base and many more that support building a fan base simply for quantity. Here’s a look at both sides and how your station might be able to get the best of both worlds.
- More Fans = More Impressions
- More Fans = More Conversation
- Quality Fans = Quality Interaction
- More Fans = More Sponsorship Opportunities
- Quality Fans = Less Spam
Read the full piece at blog.journalistics.com