Knight Digital | How missing links hurt online news ::please go to Google rather than read this – not::

Media_httpwwwmorguefi_iobli

Search engines must be paying newsrooms to send them traffic… Every day, I run into stories that might as well include these promotional bullet points:

  • Please go to Google to find the web site of the company I mentioned in this article.
  • Please go to Google to find the report cited in this article.
  • Please go to Google to find more about the people in this article.
  • Please go to Google if you want to follow links that don’t just point to our own past articles.
Read the full piece at knightdigitalmediacenter.org
Read the original post at almightylink.ksablan.com
Image from morguefile.com

I love the original post from from Kevin Sablan, excerpted above, but this expanded Knight Digital Media Center piece puts it in great context.

Advertisements