AdAge | 10 Trends That Are Shaping Global Media Consumption ::some of them, much to journalists’ chagrin::

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  1. Even relatively poor populations now consider TV a necessity.
  2. Despite the internet, we’re watching more, not less.
  3. What is the world watching? Football, ‘American Idol’-like contests and telenovelas.
  4. The U.S. and Western Europe are losing newspaper circulation, but the rest of the world is experiencing a newspapers boom.
  5. When it comes to time spent on the site, Facebook crushes all rivals.
  6. Cyber cafes are the entry for emerging market populations to get online.
  7. Brazil, Russia, India, China and Indonesia leada for online video consumption.
  8. Internet usage and penetration rates are hobbled by access costs. Mobile isn’t.
  9. Netbooks, e-readers, tablets will drive growth of internet use.
  10. For the foreseeable future, the forecast for the planet’s media habits is in a word, more.
Read the full piece at adage.com

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