Poynter | Why Zuckerberg was right: The iPad is not mobile, but it is leisurely ::don’t design for phone users::


Early studies show that iPad use is mostly confined to the home, the device is being shared among members of the household, and activity peaks in the evenings and weekends. In other words: leisure time, not mobile time.

Almost every media app for the iPad fits this mold: designed for “lean-back” consumption, not the active information-seeking behavior of a smart phone user.