VentureBeat | Facebook puts on the full court press to win over media publishers ::insght to news consumers’ social habits::


Facebook is aggressively courting publishers to get more news media sites to adopt its social tools and log-ins. Media is the one area where the social network, which recently passed 500 million monthly active users, lags behind competitors as an identity provider. While Facebook dominates third-party logins across the web, more users choose Twitter to connect, comment and log-in on news media sites than the social network, according to a study by social media metrics startup Gigya earlier this month.

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