BusinessInsider | iPad Web Video Views Last 2.5 Times As Long As On Desktop ::indicating changing consumer habits::


Despite the smaller screen, web video viewers stick around longer on mobile devices than they do on the desktop, according to data from web video portal site MeFeedia.

MeFeedia analyzed the habits of 125,000 unique mobile visitors to its site since July 1 and found on average, iPad users are sticking with videos for 5 minutes, Symbian users are sticking around for 4.1 minutes, Android users are lasting 3 minutes, and iPhone users last 2.4 minutes.

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