Ad Age | NYT Plans Public Beta Site for Its Experiments ::smart editorial product research::

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The New York Times is building a public beta testing site where it will experiment with new ideas and applications before deciding whether they deserve to go live on NYTimes.com. The Times expects to introduce the site, to be called Beta620, in July or August. The “620” refers to the paper’s street address on Eighth Avenue in New York.

Read the full piece at adage.com

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