Newsmedia companies must act fast to link print with mobile

It’s not a new idea: that print and mobile are practically made for one another. But with indications that mobile will outstrip all other digital platforms in the next three to five years, it could be a salvation strategy for smart publishers…

Read the full article in IDEAS Magazine, INMA

For a recent piece that IDEAS Magazine asked me to write, I wanted to draw attention to the thoughts of Clyde Bentley, 2009-2010 Fellow of the Donald W. Reynolds Journalism Institute and an associate professor at the Missouri School of Journalism. Clyde drafted a visionary yet concrete timeline for how newspapers, or other print publishers, should react to take advantage of the expanding position of mobile in the Internet world. Many thanks to Clyde for letting me cite his work and use his timeline in the simulated iPhone app artwork.

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